2021 Real Estate Client Gift Guide

The holiday season is an excellent time to reconnect with past clients. Providing gifts to your clients will demonstrate your appreciation for them while also making you feel good! The goal of holiday gifting should not be to obtain a referral; rather, the main reason for this practice is to connect with your clients and illustrate that you will be a resource for them long after the transaction is completed. People will naturally want to refer you to their family and friends if you make genuine connections like these. Continue reading to find out about the best practices and our favorite client gifts for 2021. Things to Consider When Choosing Holiday Gifts

  1. Make it personal The best holiday gifts are not one-size-fits-all. When selecting a gift, you should keep their personality in mind.  It's true that with gifts, it's the thought that counts, but giving a one-of-a-kind or personalized item will make the exchange more memorable.

  2. How much you should spend When deciding on a budget for holiday gifts, you should consider the value of the home purchased. You might not give the same level of gift to a high-end luxury client as you would to someone buying their first home. A good rule of thumb is to spend between 0.5 and 1% of the commission earned on the sale. Remember that affordable does not have to imply cheap. Even if you're on a tight budget, your gifts should be of high quality because they represent your business.

  3. What not to gift While it may be tempting to include your personal branding in your gift, you don't want your clients to feel as if they are a part of a marketing ploy. It is more important to establish a long-term relationship. Instead, include a handwritten note of thanks along with your business card.

  4. Does it make a lasting impression? While a snack basket is a convenient option, it may not provide the best return on investment. Along with gifting something personal, you should also choose a gift with a long shelf life to demonstrate that you listen to your client's wants and needs. Choose something that will leave a lasting impression on your client or an item that they will use on a regular basis, reminding them of you.