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Secrets of Staging a Luxury Property

Staging a Luxury Property

Sell Faster for the Best Price Possible: The ROI of Staging a Luxury Property with Utopia


Welcome to the exciting world of home staging! Studies have shown that staged homes sell faster and for a higher price than non-staged homes. Home staging also helps potential buyers visualize themselves living in the space and allows them to connect with the emotional appeal of the property.


In this blog post, we'll explore easy-to-remember staging formulas, the hottest luxury design trends of 2024, and uncover common mistakes to avoid when staging a home. Whether you're a DIY stager or seeking a professional touch for home design, these tips will equip you to create a stunning and marketable space. 


Staging Magic: Simple Forumas for Big Impact


Angelic Ferguson, CEO of Utopia Home Staging
Angelic Ferguson, CEO of Utopia Home Staging

With leadership from the design guru Angelic Ferguson, a design expert with an unmatched eye for detail, Utopia Home Staging is on a mission to turn spaces into dream homes and deliver staging experiences that are nothing short of extraordinary. As the dynamic CEO of Utopia Home Staging in Las Vegas, Angelic has been recognized as one of the Top 25 Real Estate Professionals by MyVegas Magazine. She is also featured in Modern Luxury magazine and US News and World Report. Her trailblazing techniques earned her the Staging Trifecta award from IAHSP in 2021, 2022, and 2023. During a recent presentation to our Global Luxury Collective, she offered us these memorable formulas to elevate a home's ambiance: 



How To Style Bookshelves
  • Bookshelf Brilliance: Alternate decorative items with varying heights, ensuring they take up one-third to two-thirds of the shelf space. This creates a visually balanced and interesting display. Don't be afraid to add color pops with decorative objects or incorporate personal touches like framed photos or travel mementos (if they aren't too cluttered). 

  • Entryway Elegance: The “wow” factor happens from the moment someone steps through the doorway (or not). Follow this simple formula for a perfect entryway: 

1. Add an entryway table that fits the space 

2. Hang either a mirror or a large piece of artwork above the table 

3. Add a decorative tray for utility, plus a lamp or vase with flowers and greenery


Luxury Redefined: 2024's Design Darlings 


This year, luxury styles take on a whole new meaning. Here's a peek at the trends that are turning heads: 


Staging a Luxury Property
  • Color Crush: Move over, stark white! Rich burgundy and plum tones are taking center stage, adding warmth and sophistication. Don't be afraid to experiment with these bold hues on cabinets, backsplashes, or even accent walls. Complement them with lighter shades or metallic finishes to create a luxurious and balanced look. 

Staging a Luxury Property
  • Curvy Comfort: Embrace the gentler side of design with arches, curves, and fluted details. These elements create a sense of flow and timeless elegance. Think arched doorways, rounded furniture silhouettes, or even textured accent walls with a fluted design. 

  • Statement Walls: Make a bold statement with large-scale wall art. It's a fantastic way to showcase your personality and add a focal point to the room. Consider abstract art in rich jewel tones to complement the burgundy and plum color trend, or choose oversized photographs of natural landscapes for a serene feel. 

  • Beyond the Expected: While these trends are hot, keep an eye out for the rise of minimalist luxury, the integration of dedicated wellness spaces, and the seamless incorporation of smart home features. Minimalist luxury focuses on clean lines, high-quality materials, and uncluttered spaces. Wellness spaces could be dedicated yoga rooms, meditation nooks, or even home gyms. Smart home features like voice-controlled lighting or automated thermostats add a touch of futuristic convenience. 


Staging Savvy: Avoiding Common Pitfalls 


Even the most well-intentioned staging efforts can go awry. Here's how to steer clear of common mistakes: 


  • Art Attack: Avoid hanging artwork too high or using pieces that are too small for the space. Steer clear of overly specific themes or artwork with words, as these can alienate potential buyers. Aim to hang artwork at eye level, and choose pieces that are proportionate to the size of the wall. Abstract art or landscapes are generally safer choices than personal photos or overly specific themes. 


Rug Placement

  • Rug Faux Pas: Undersized rugs are a big no-no! Ensure your rugs are large enough to anchor the furniture and create a cohesive look. The front feet of all the furniture in the seating area should ideally rest on the rug, creating a defined space. 

  • Lighting Lapse: Don't underestimate the power of lighting! Layered lighting creates ambiance and highlights different areas of the room. Utilize a combination of overhead lighting, table lamps, and floor lamps to create a warm and inviting atmosphere. 


Utopia Home Staging: The Art of Transformation 


While this blog offered a taste of staging magic, Utopia Home Staging can elevate your listing to the next level. Their process is designed to streamline the experience: 


Staging a Luxury Property

  • Consultation: They'll work with your seller to understand the property, target buyers, and seller's goals. This initial meeting ensures Utopia tailors their recommendations to your client’s specific needs. 

  • Preparation: Decluttering, furniture arrangement, and minor improvements set the stage for transformation. Utopia's team will help your client declutter ruthlessly, ensuring the home looks spacious and organized. They'll also advise on furniture arrangement to create optimal flow and functionality in each space. Minor improvements like fresh paint or replacing light fixtures can make a big difference. 

  • Installation: Furniture, decor, and artwork are strategically placed to create a stunning and inviting space. Utopia's experts have an eye for design and will ensure each element complements the others, creating a cohesive and visually appealing look. 

  • Final Edit: What truly sets Utopia Home Staging apart is the final edit where the finishing touches are curated with attention to detail specific to the property creating a polished and cohesive look that leaves a lasting impression. From styling a set of throw pillows to arranging greenery, they'll design a picture-perfect space. 


Staging a Luxury Property

Utopia Home Staging: Services to Suit Your Needs 


Utopia Home Staging offers a variety of services to cater to your specific requirements: 


  • Occupied Home Staging: Selling a home while occupied can be challenging. Utopia Home Staging will work with your client to create a staged look that minimizes disruption to their daily life. 

  • Vacant Home Staging: Empty homes can appear cold and uninviting. Utopia's vacant home staging service transforms these spaces into warm and inviting showcases, highlighting the property's potential. 

  • Design Consultations: Need a little guidance from someone with an eye for design? Utopia Home Staging offers a consultation service to help you create a plan for your space. Full design services, including furniture and decor recommendations, are available as time permits during off-peak months (October to March).


Contact Utopia Home Staging Today! 


Ready to unleash the full potential of your home? Visit Premier Service Provider, Utopia Home Staging's website, call 702-848-3336 to schedule a consultation, or follow them on Instagram. Let their expertise guide you in creating a space that wows potential buyers (or simply makes you love coming home every day)! 

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