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How to Elevate Your Luxury Real Estate Game in 2025

Luxury Real Estate

Luxury real estate isn’t just about stunning properties—it’s about crafting exceptional client experiences and staying ahead of market trends. That’s why Coldwell Banker Premier Realty recently welcomed top industry leaders, Brandon Newman, CB National Vice President of Marketing, and Michael Altneu, CB National Vice President of Global Luxury, to share expert insights on thriving in today’s luxury landscape.


This article highlights key takeaways from their discussion, offering practical strategies and resources to elevate your business and deepen your expertise in the luxury segment.


Meet the Experts 


Michael Altneu & Brandon Newman

Brandon Newman brings over 15 years of marketing innovation for high-end brands like Mercedes-Benz and Aston Martin. His expertise in luxury branding and storytelling equips Coldwell Banker agents with cutting-edge tools to resonate with today’s high-net-worth clientele.


Michael Altneu leads the Coldwell Banker Global Luxury program, overseeing a vast network of luxury professionals in over 2,700 offices worldwide. With over 17 years of experience in brokerage, new development, and design, he ensures agents have the knowledge and resources to serve a global luxury clientele.


Knowledge is Power in the Luxury Market 

Michael Altneu emphasized that in the luxury market, expertise and preparation are the ultimate differentiators. Agents must not only understand the market but also exude confidence and fluency in the language of high-net-worth clients.


“The most knowledgeable person in the room is the one who wins,” Altneu explained, urging agents to master market trends, luxury property features, and client engagement strategies to stand out.


The Trend Report 2025 - Globla Luxury

Insights from the 2025 Global Luxury Trend Report 

One of the meeting’s highlights was the release of the 2025 Coldwell Banker Global Luxury Trend Report, a powerful conversation starter with clients.


“This report goes beyond market data; it’s a forward-thinking tool that can help you spark meaningful discussions,” said Brandon Newman.


Key takeaways from the report:


  • Luxury Market Growth – The luxury single-family home sector grew by 7.6% in 2024, nearly double the growth rate of the traditional market.

  • Market Optimism – With improving inventory levels and strong sales activity, clients are showing renewed confidence in luxury real estate.

  • Demographic Shifts – Generation X is now the largest group of luxury homeowners, while women are emerging as influential buyers, owning 15% of U.S. luxury properties and 13% globally.


Use this report to educate clients, identify opportunities, and position yourself as the go-to luxury expert.


Global & Local Trends Shaping the Future of Luxury Real Estate

Brandon Newman highlighted a compelling statistic:


“The U.S. is the second-largest destination for international luxury buyers, right behind the UAE.”


Understanding global investment trends can help agents position themselves as well-connected professionals in an increasingly international market. The trend report details where international buyers are coming from and why the U.S. remains a top choice for investment.


Las Vegas is also emerging as a premier luxury market, with developers redefining high-end real estate through personalization and innovation. Agents who stay informed about these shifts will be best positioned to attract affluent buyers.


Luxury Real Estate

Customizable Marketing Tools for Agent

Beyond the trend report, Coldwell Banker offers agents a suite of customizable marketing tools to elevate their brand—accessible to all agents, not just those with luxury certifications.

These resources are designed to save time and enhance your professional image:


  • Personalized Trend Reports – Add your branding to the 2025 Global Luxury Trend Report and share it digitally or in print.

  • Social Media Graphics – Use ready-made, customizable visuals tailored to the latest trends to boost your online presence.

  • Luxury Buyer Presentation – Impress high-net-worth clients with a polished, professional presentation template.

  • Custom Video Portals – Showcase properties with sleek, personalized videos that reinforce your brand identity.


“These tools aren’t just for luxury-certified agents,” Altneu reminded the audience. “Anyone can use them to stand out.”


Looking Ahead: What's Coming in 2025 

Michael Altneu closed the meeting with an exciting preview of what’s next for the Coldwell Banker Global Luxury program:


“What exists now is great, but we’re rebuilding this program from the ground up. The best is yet to come.”


Expect quarterly updates with fresh tools, strategic partnerships, and resources designed to help agents stay ahead of evolving client expectations.


Your Next Steps 

This year presents unparalleled opportunities to grow your luxury business. Here’s how to take action today:


  • Customize the 2025 Global Luxury Trend Report and use it to engage clients.

  • Leverage new social media graphics to enhance your digital marketing.

  • Master the luxury buyer presentation to stand out in client meetings.

  • Stay informed on global trends to better connect with international buyers.


As Altneu put it: “This is one of the most valuable tools we put out all year—you don’t need a luxury certification to use it.”


The luxury market is evolving, and with Coldwell Banker Premier Realty’s tools and expertise, you’ll be ready to seize every opportunity.


🔹 For more information about the Global Luxury Program, visit our website.

🔹 Schedule a VIP call with our Vice President of Career Development to learn how Coldwell Banker Premier Realty can help elevate your business in 2025.

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