Text The Rainbow
Productivity Challenge!
Below is all the information needed to score a win in our fun, in-person, productivity challenge.
Here's how to earn points, tips from the CBPR Marketing department, and fantastic scripts and graphics to grab.
How to Score
TExt 1 pt
Send a message to your SOI! To receive points, you MUST receive a response
(sorry, "k" doesn't count)
Phone call convo 2 pts
Whether you're reaching out to your SOI or hitting the prospecting desks, a person to person conversation is highly productive!
Personalized client video or CMA 3 PTs
Do you want to rack up the points? Consider turning our text templates into a personalized video to your top clients/prospects.
OR
Send a unsolicited CMA!
Here's info on how to create an
Unsolicited CMA + MoxiPresents
from the #starsquad
Set an appointment 5 pts
Does your outreach result in an appointment?
From setting a date to meet for coffee and catch up to sitting down for a listing presentation on an expired, it counts!
Tips
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Review the text scripts below with your sphere in mind — who in your contacts would be the perfect fit for each message? Think about clients, friends, neighbors, and anyone you’ve helped this year.
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If you’re using the EngageM app, create your contact groups ahead of time to make sending even easier.
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Copy the texts you want to use into your phone’s notes (or directly into EngageM), then personalize each one with your voice and style. Small tweaks — a quick reference, emoji, or personal note — make every message feel authentic and start real conversations.
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Save the available graphics to your phone
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Look for fun, professional real estate GIFS that you can save in your phone to include in your message responses
Message Templates
Stay Top-of-Mind with your Sphere of Influence
Start a conversation with someone in your SOI or past client you have not spoken to in a while.
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Reconnect:​
Option 1
Hi [firstname], I was just thinking about people I’ve worked with in the past and you came to mind. How have things been lately?
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Option 2
Hi [firstname]! Hope you’re doing well. What’s new with you these days?
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Option 3
Hey [firstname]! I realized we haven’t talked in a while and wanted to catch up. How are you and the family?
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Option 4
Hi [firstname]! I was in your area this week and couldn’t believe how much the area has grown already. Hope you’re doing great! How have things been?
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Opportunity:​
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Option 1
Hi [firstname]! Just checking in. This year is flying by already. How’s the start of 2026 for you? What goals are you working on?
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Option 2
Hi [firstname], thanks again for connecting recently. I just wanted to check in and see if you’re still thinking about buying or selling this year.
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Option 3
Hi [firstname], I’m reaching out to see if you’re still exploring real estate options. Happy to answer any questions if you're starting to look again.
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Option 3
Hi [firstname], just checking in since we connected recently. Are you still keeping an eye on the market? I have a 2026 Real Estate Report you may like to see.
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Option 4 Buyer-leaning
Hi [firstname]! Hard to believe how fast time flies! Are you still loving where you landed or thinking about what might be next?
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Say Yes Referral Outreach:​
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Option 1
Hey [firstname]! With all the growth happening in the [area], I’ve been helping a lot of people explore that area lately. If you hear of anyone curious about it, I would appreciate it if you kept me in mind.
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Option 2
Hi [firstname]! The expansion out in [area] has definitely sparked a lot of conversations lately. If anyone you know has questions about it, I’m always happy to help.
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Option 3
Hi [firstname], spring tends to be a busy season for people making moves. If someone you know needs a real estate resource, I’d love to help them.
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Option 4 - Best for Past Client Referral Reminders
Hi [firstname], hope you’re doing well! If you happen to know anyone thinking about buying or selling this spring, I’d love the opportunity to take great care of them the same way I did for you.
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Grow & Nurture Warm Leads:​
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Option 1
Hi [firstname]! With how fast the Las Vegas Valley is growing, a lot of people are starting to look out there for opportunities. Have you been following what’s happening in your area?
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Option 2
Hey [firstname]! The growth in Las Vegas Valley has been creating some really interesting neighborhoods lately. I figured I’d check in and see how you’ve been doing. Are you still interested in buying in the near future?
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Option 3
Hi [firstname], I was thinking about our last conversation and wanted to see if your real estate plans have changed at all.
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Option 4
Hey [firstname]! With everything growing in the Las Vegas Valley lately, a lot of homeowners are surprised by how much their values have changed. How are you liking your place these days?
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Option 5
Hi [firstname]! The expansion out in the [area] has been pretty wild! It’s been interesting to see what it’s doing to home values. How are things in your area?
Build Trust:​
Option 1
Hi [firstname], I was just looking at some recent activity in your neighborhood and thought of you. Let me know if you'd ever like a quick market update.
Option 2
Hi [firstname]! I drove through [area] the other day and couldn’t believe how much has changed already. It made me think of your area. How have you been?
Option 3
Hi [firstname], I’ve been reviewing some recent sales in your area and it’s interesting to see how the market is shifting.
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Option 4 – future focused
Hey [Name], with spring around the corner a lot of people are starting to plan their next move. If real estate is part of your 2026 goals, I’m always happy to help you think it through.
Personal:​
Option 1
Hi [firstname], I saw something today that made me think of you — how have you been?
Option 2
Hey [Name]! I was just talking about [neighborhood / area] today and thought of you. How are things over there?
Option 3 Seller-leaning
Hey [firstname]! I was in your area the other day and thought of you. How’s everything going with the house these days?
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Hit Em With Your Stats
Share some information and points of value to get the conversation going!
What's Your Home Worth?:
Hi [firstname],
Spring is one of the busiest seasons in real estate, and the market is already picking up! I’m sharing a quick market snapshot here — if you’re curious what these numbers mean for your neighborhood, I’d be happy to take a look for you. (Insert market graphic.)
*If they respond, send them to your home valuation page. Yourwebsite.com/house-value
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OR
As the spring market begins to move, many homeowners are surprised to see how their property values have changed. The median price in Las Vegas is holding around $470K, which is a strong sign of market stability. If you’d like a quick home value estimate, just let me know!
The Las Vegas Real Estate Report is Here
Hi [firstname],
The newest Las Vegas Real Estate Report just came out, and the latest numbers are interesting. Prices are holding steady around $470K, with buyer activity up over 20% heading into the spring market.
You can check out the full report here:
2026 Real Estate Report
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Let me know if you’d like a quick update on what’s happening in your neighborhood!
Monthly Market Update February 2026:
Hi [firstname],
The latest Las Vegas market numbers just came out, and there are some interesting trends heading into the spring market. I’m sharing a quick snapshot graphic here — if you’d like to watch the full Monthly Market Update, here’s the link:
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Bob GIF
#6 Text to Seller Prospect About RealVitalize:
Hi [firstname], The Las Vegas real estate market is constantly changing! NOW more than EVER, CONDITION is just as important as PRICE in selling your home! And now, it is easier to prepare your home for sale with Coldwell Banker’s unique RealVitalize program with ZERO up-front expense! Whether it be for carpeting, painting, staging or more, I can position your property to sell for the highest possible price with no out of pocket costs. Text me back to start a conversation about putting your home on the market.