Unfiltered Insights with Budge Huskey: What Every Agent Should Know

Remember those times when you're working hard, and doing a good job, but still wishing there was someone with answers to make things clearer and more straightforward? That’s exactly what happened in one of our latest sales meetings with Budge Huskey, the former Coldwell Banker President and current contributor to Inman and RisMedia. He delivered valuable, no-nonsense insights that cut through the noise and left agents with actionable strategies they can start using today. 

Who Is Budge Huskey? 

Budge Huskey’s name carries significant weight in the real estate industry for good reason. His leadership as President of Coldwell Banker set new benchmarks for the industry, and now, as a contributor to Inman and RisMedia, he continues to influence real estate professionals across the country. With decades of experience sailing multiple market cycles, Huskey offers a unique blend of knowledge and practical application that resonates with agents at all levels of their careers. 

Adapting to Today’s Market: Insights from the Frontline 

In the meeting, Huskey underscored several key trends impacting the real estate market today, starting with the rapid shift in buyer behavior. “We’re seeing a major change in how buyers approach their home purchases,” he pointed out. This isn’t just about technology; it’s about a fundamental shift in expectations and decision-making. Buyers today are more informed, and traditional tactics may no longer be as effective. 

Agents must adapt to these changes by interpreting and applying data in ways that matter to their clients. “Everyone has access to information,” Huskey said, “but it’s how you use that information that sets you apart.” He emphasized that it’s no longer just about knowing the data—agents need to be able to present it in a way that adds value to the buyer’s decision-making process. 

Practical Steps for Agents 

Huskey’s advice wasn’t just theoretical—it was rooted in practical application. One key tip he offered was to sharpen your communication skills, both in-person and digitally. “Clients today expect a seamless experience,” he said, “whether they’re meeting you in person or interacting with you online.” Mastering consistent, high-quality communication across all channels is essential in today’s market. 

Additionally, Huskey stressed the importance of refining your ability to interpret market data and trends. Understanding reports is one thing, but translating that knowledge into actionable advice for clients is where the real value lies. He suggested practicing this skill by breaking down complex data into relatable insights for your clients. For example, instead of just stating that mortgage rates have fluctuated, explain how this specifically impacts a client’s purchasing power today. 

The Role of Technology: A Balanced Approach 

Technology was another key theme in Huskey’s discussion. He doesn’t see it as a replacement for agents but as a tool to enhance what they do best. “Technology is here to assist, not replace,” he emphasized. The challenge for agents is to integrate these tools without losing the personal touch that defines the industry. 

Agents should stay updated on the latest tools and platforms, but know when to step in with their own expertise. Huskey encouraged a balanced approach: use technology to streamline processes but always be ready to provide that personal connection when it matters most. 

Drawing from History: Learning from Market Cycles 

Huskey also drew from his deep understanding of historical market trends to provide perspective on current conditions. He reminded agents that while markets may fluctuate, there are always patterns. “Real estate is cyclical,” he noted, “and understanding where we are in the cycle helps you position yourself for success.” By recognizing these cycles, agents can anticipate changes and adjust their strategies ahead of time. 

Additional Practical Tip: Timing Your Communication 

Huskey also offered a practical tip that could make a significant difference in client relationships: timing your communication effectively. He suggested that agents consider sending market updates or follow-ups during off-peak hours, such as early mornings or late evenings when clients are more likely to engage without the distractions of a busy workday. This small adjustment can increase the chances of your messages being seen and appreciated, helping you stand out in a crowded inbox. 

What’s Next for Agents? 

Huskey’s core message to agents was simple: stay informed, stay adaptable, and stay connected. He urged agents to continuously seek new information and never become complacent. “The moment you think you’ve mastered it all, you’re falling behind,” he warned. His advice? Keep learning, keep growing, and be ready to pivot whenever the market requires it. 

Huskey also highlighted the importance of community within the Coldwell Banker network. “We’re all in this together,” he said, encouraging agents to lean on each other for support and to share insights and strategies. The market may present challenges, but with the right mindset and tools, there’s plenty of opportunity for those willing to put in the effort. 

Take Action Now 

If you want to get every single nugget of valuable advice into Budge Huskey’s insights and strategies, access the full recording of this sales meeting here.

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