The 2026 Global Luxury Trend Report
- Coldwell Banker Premier Realty
- 4 days ago
- 2 min read
For the fourth consecutive year, the Coldwell Banker Global Luxury® program returns with The Trend Report 2026.
Drawing on insights from leading authorities including the Institute for Luxury Home Marketing, Altrata (formerly Wealth-X), McKinsey & Company, and JamesEdition, The Trend Report 2026 offers a rare, global perspective on how wealth, lifestyle, and real estate are intersecting at the highest levels.
This award-winning, comprehensive, data-driven look at luxury real estate explores the deeper forces influencing decisions this year—from financial and generational considerations to geographic mobility and lifestyle factors. At a time when much of the broader housing conversation is focused on uncertainty, this report also tells a more nuanced story about luxury real estate. The high-end sector continues to demonstrate resilience, adaptability, and long-term strength, operating by a different set of dynamics than the traditional market.
Among the themes explored:
Why resilience has become the new benchmark for luxury markets—and how capital continues to flow into high-end real estate even amid global volatility
How affluent buyers are reframing real estate as a legacy asset tied to identity, stability, and long-term wealth preservation
Why the U.S. remains central to global real estate investment as wealth creation spreads across new regions and industries
Which markets are emerging as the new class of resilient luxury hubs
How the largest intergenerational wealth transfer in history is expected to reshape buyer behavior, inventory, and long-term ownership patterns
Why the home is becoming a primary focus of luxury spending, as “nest investing” accelerates demand for personalization, wellness, and long-term livability
What today’s luxury buyers really want, from larger homes, turnkey condition and architectural quality to privacy, outdoor living, and modern design
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