Kicking Off 2026: Education, Market Signals and What’s Ahead

Kick off 2026 with insights on education, market signals, and future trends, presented by Coldwell Banker Premier Realty.

Markets will shift in 2026, rates will move and inventory will fluctuate. What will not change is this truth: the agents who invest in professional development consistently outperform those who don’t.

That was the core focus of this sales meeting, led by Devin Reiss, Training and Performance Coach, with insights from Brett Matsuura, Vice President of Professional Development with Coldwell Banker. The message was clear and practical: education is not a perk, it is a revenue driver.

At Coldwell Banker Premier Realty, training is intentionally designed to meet agents where they are and help them move faster with less friction.

“Learners Are Earners”: Why Training is a Business Asset

Brett Matsuura framed professional development in simple terms: “Professional development is the most valuable asset in any business.” Not branding, not technology, not even lead flow.

Skills compound, knowledge compounds because execution improves when education is intentional.

Agents aligned with Coldwell Banker Premier Realty have access to a deep, structured learning ecosystem that includes:

• Coldwell Banker University, with 16 recurring monthly courses and hundreds of hours of on-demand learning

• Agents Helping Agents, featuring practical masterclasses focused on lead generation, lead nurturing, and conversion

• AI in Action, a hands-on course introduced at GenBlue, teaching:

  • Prompt architecture and how to use AI effectively

  • Access to prompt libraries with real-world, copy-and-paste use cases

  • Live workshops where agents can actively participate and ask questions

• Amplified Agent, launching in 2026, designed to align agent businesses with modern consumer behavior and optimize online profiles for lead capture and conversion

This is education built to impact daily production, not theory meant to sit unused.

How Learning Is Changing in 2026

Devin Reiss emphasized that training must evolve with how agents actually work. Long lectures and generic classes are no longer effective for high-performing professionals.

The future of learning focuses on four core principles:

1. Microlearning That Respects Production Time

Short, focused modules under 20 minutes, such as CPShorts (Central Processing Shorts), deliver one topic in depth without pulling agents away from their business.

2. Interactive, Scenario-Based Instruction

If you’ve ever attended a session with Devin, you know the format changes frequently. Instruction moves from lecture to discussion to real-world scenarios, keeping agents engaged and applying concepts immediately.

3. Direct Connection to Daily Business

Every class must tie directly to how agents operate day to day, whether that’s listings, contracts, compliance, or client communication.

4. On-Demand Flexibility

Agents learn on their schedule, not someone else’s. Live options are available, but on-demand access ensures training supports production rather than competing with it.

The New Education Station: A Clear Path for Every Agent

One of the most significant updates was the launch of the redesigned Education Station, created to eliminate confusion and overwhelm around training.

Instead of scattered classes and unclear choices, agents now receive:

• A personalized list of classes with direct links to where each training lives

• A clear, centralized “one-stop shop” education worksheet

• Detailed course catalogs explaining what each class covers and when it’s most valuable

For New Agents

Structured learning paths are laid out clearly for:

• Days 1–30

• Days 31–60

• Days 61–90

• Beyond

These paths combine videos, live instruction, and curated resources from Coldwell Banker Premier Realty, Coldwell Banker University, and additional platforms, ensuring agents build skills in the right order.

For Experienced Agents

Education is not static. Agents can refuel or update skills at any time, selecting training that aligns with where their business is now, not where it was years ago.

Continuing Education Without the Usual Friction

Another major differentiator is access to free Continuing Education classes offered throughout the year at Coldwell Banker Premier Realty campuses.

Agents can complete required courses from Ethics and Contracts to Agency and Law. All taught by Devin Reiss, with options for live sessions, Zoom, and hybrid formats. There is no need to coordinate separately with associations or outside providers.

Devin challenges all of you to do the following in 2026: take one live class and one online class per month until you’ve completed all your annual CE training. Will you try this in 2026?

For more details, watch the full sales meeting here or visit our careers website to schedule a VIP call with our Head of Talent Acquisition.