Producing & Execution More with Less Stress

Coldwell Banker Premier Realty
4 days ago
4 min read

Producing More With Less Stress: Execution, listings and leadership insights

This sales meeting brought together Coldwell Banker Premier Realty leadership for a fast-paced, action-oriented session focused on execution, mindset, and immediate opportunities in the current market.

Most business plans don’t fail because the strategy is wrong; they fail because the person executing the plan is misaligned with how they are wired to operate. That was the core message of this sales meeting: the biggest risk to your business plan is YOU...your beliefs drive your behaviors, and your behaviors drive your results.

Instead of another motivational talk, leadership focused on something far more practical: how to align who you are with how you execute, so progress feels sustainable instead of exhausting.

Featured Leadership Panel

The meeting welcomed insights from campus leaders Matt Mullin, Mary Kullman, Joel Lifschutz, and David Squier, who guided the core discussion around execution, listings, and decision making.

Their shared goal was simple: give agents practical frameworks, not theory, that help move business forward with clarity and confidence.

Why “Who You Are” Matters More Than Any Plan

Every agent has goals, but fewer agents stop to ask the harder questions:

Who am I, really?
What do I want?
What price am I willing to pay to get it?

Stress often shows up when there’s a disconnect between ambition and personality. When you try to execute like someone you’re not, friction builds, productivity drops, and burnout follows.

The Tool: Using Personality to Unlock Execution

Personality assessments aren’t new. Most agents have taken one at some point and moved on, but this session reframed the exercise by anchoring it to execution, not labels.

The leadership team centered the discussion on the practical self-awareness tool using the 16 Personalities assessment, paired with a simple AI prompt to identify blind spots, build boundaries, and protect execution, encouraging agents to take the test and identify their type as a starting point, not the finish line.

What the assessment provides:

Clear strengths you can lean into
Predictable blind spots that quietly sabotage follow-through
Insight into how you react under pressure, not just when things are going well

The goal is not self-awareness for its own sake; the goal is behavior change that protects execution.

Where the Real Insight Happens: Identifying Blind Spots

Here’s where the exercise becomes powerful. Once you know your personality type, the next step is identifying which blind spots are actively holding you back, and deciding which one matters most to address right now.

Leadership shared real examples of how this plays out in practice:

David Squier, a Campaigner personality, identified overcommitment as his primary vulnerability. His tendency to take on too many projects diluted focus and slowed completion. His solution was simple but uncomfortable: no new projects until one is finished. Learning to say no became the lever that restored momentum.

Joel Lifschutz, a Commander personality, recognized impatience and control as recurring obstacles. His daily discipline is to delegate one task each day and intentionally not follow up for at least 24 hours. That single habit forces trust, builds his team, and removes unnecessary friction from his own workload.

The takeaway is clear: What feels frustrating or uncomfortable is often the exact signal that something needs to be addressed.

Your Homework: A Two-Step Execution Exercise

This work only matters if it’s applied. Leadership closed with a simple, repeatable exercise any agent can implement immediately.

Step 1: Take the free assessment at 16personalities.com and identify your personality type.

Step 2: Copy and paste the prompt below into ChatGPT (or your preferred AI platform):

“My 16 personalities assessment came back as a (insert your personality type here). Taking what you can find reading through that personality profile online, as well as all that you know about me from our prior conversations, what do you believe are my top five blind spots? What are some simple daily actions I can take to reduce the risk of these holding me back and speed up my growth?”

The output doesn’t just describe tendencies, it delivers practical, daily behaviors you can use to protect focus, reduce stress, and improve consistency.

Why This Matters More Than Ever

Markets change, inventory shifts and tactics evolve, but execution always comes back to the individual. When you stop fighting your wiring and start designing systems around it, progress accelerates and stress drops.

This is the kind of training that happens inside Coldwell Banker Premier Realty sales meetings: practical, uncomfortable, and immediately applicable. Not theory, not hype, just tools that help agents show up differently and perform better.

If your current environment isn’t challenging you to this level of clarity and execution, it’s worth asking why.

Watch the Full Meeting Replay Here.

We invite you to be our guest at an upcoming sales meeting, immerse yourself in our high-energy, collaborative culture and discover what sets us apart. Or visit our careers website to schedule a VIP call with our Head of Talent Development.