Maximizing Networking Events: A Strategic Guide for Real Estate Agents

Networking events offer invaluable opportunities for real estate professionals. With the right preparation and mindset, agents can transform these gatherings from mere social events into powerful platforms for growth, education, and long-term referrals. In this blog, we explore what makes the difference between simply showing up and showing up strategically.

The best agents don’t just attend events—they work them with purpose. From goal setting and thoughtful preparation to intentional follow-up, successful agents treat every interaction as an opportunity to build momentum and deepen relationships. If you’ve ever left a conference feeling overwhelmed, underprepared, or unsure how to turn notes into action, this guide is for you.

Meet the Panelists: Matt Mullin & David Squier

In this session, two experienced leaders, Matt Mullin and David Squier, shared strategies for how agents can make the most out of every networking opportunity. Their tips combined practical preparation with mindset shifts that agents can implement right away. Whether you're heading to Gen Blue, Coldwell Banker's signature national conference, a regional conference, or a local mixer, their advice centers on showing up with purpose, planning, and executing follow-up with intention.

Why Networking Events Matter

Real estate is fundamentally about relationships. Attending networking events allows agents to connect with peers, discover best practices, and build a robust referral network. The difference between a successful and a lackluster experience comes down to one key factor: intention.

Before stepping into any event, it's crucial to identify your main goal. Whether you aim to improve time management, enhance your negotiation skills, or deepen your understanding of market trends, clarity of purpose will drastically improve your outcomes. Matt Mullin emphasizes the importance of intention, stating, "Your mindset at these events can be the difference between simply gathering information and transforming your entire business."

Preparing for Success

David Squier highlights the practical steps to effective preparation.

• He encourages agents to access the event schedule in advance and use the event app to prioritize breakout sessions. By dividing sessions with teammates, agents can cover more ground and share insights later.

• He also recommends using a separate journal or notebook specifically for the event, so key takeaways don’t get lost in your daily notes.

• Where you sit matters. Aim for the middle of the room so you’re well-positioned to network with people around you.

• Arrive a few minutes early, linger a little after, and stay present in your conversations.

• Ask questions that invite stories or opinions. Simple moments of engagement can lead to unexpected connections.

• Authenticity matters more than charm. Focus on being genuinely interested in who you're speaking to rather than trying to impress.

According to Bob Hamrick, stepping outside your comfort zone is essential: "Even seasoned professionals can feel uneasy. Remember, everyone is there to connect. Ask questions, listen actively, and the conversation will naturally flow."

Building Your Referral Network

Instead of passively exchanging contact information, agents should treat every introduction as the beginning of a long-term professional relationship. Create a business card that clearly states you are the go-to agent in Las Vegas. After each session or breakout, take a moment to organize the cards you've collected. David recommends using small envelopes labeled by session to help personalize future follow-ups.

Make it a point to connect with office leadership from other markets. They often act as gatekeepers for referrals and are eager to establish reliable contacts in key destinations like Las Vegas.

Finally, while the event is still happening, consider mailing out thank-you cards. By writing and sending them before you leave the conference, you’ll make a memorable impression that lasts beyond a quick handshake.

Capturing Key Takeaways and Implementing Change

It’s tempting to come home from a conference and attempt to overhaul your business with everything you learned. But the most effective approach is to pick two or three actionable takeaways and focus on executing them well. Molly Hamrick always advises agents to simplify their post-event action plan.

To stay accountable, Matt Mullin recommends scheduling a follow-up meeting with someone who also attended the event. Review your notes together and share what you’ve implemented. This not only reinforces learning but ensures you stay consistent.

Another helpful practice is rewriting your event notes once you return. This helps clarify what matters most and what should be prioritized.

Staying Positive and Productive Post-Event

Returning from events with new energy and ideas is fantastic, but maintaining that momentum is critical. David Squier warns against allowing naysayers to diminish your enthusiasm: "You’ll come back buzzing at a different frequency. Protect that energy, remain positive, and execute your plans systematically."

Final Thoughts

Networking events are powerful catalysts for real estate success when approached with clear intentions, practical preparation, and disciplined follow-up. Leverage these opportunities fully to expand your knowledge, network, and business impact.

Ready to elevate your event experience? Apply these strategies at your next networking opportunity and watch your real estate career flourish.

Watch the Full Meeting Replay Here. 

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