Is Social Media the Key to Unlocking Listings?

The spring selling season has begun but there is still time to get the attention of homeowners who have been debating whether to list their properties. How should you go about doing so? Our marketing department has made it a priority to provide our agents with content creation services and to empower them to use social media to share not only their market knowledge but also their personalities!

According to a recent survey commissioned by Coldwell Banker Real Estate, your potential clients agree with 61 percent of all Americans that social media is a powerful tool they use when deciding which real estate professional to hire to represent them in the sale of their home.

Generational Findings




“With more than two in five Gen Z and over a third of millennial homeowners planning to sell their homes in the next 12 months, reaching these generations is key to unlocking inventory in 2022,” said Ryan Gorman, CEO of Coldwell Banker Real Estate LLC. “I am confident that our Coldwell Banker network is ready to meet these sellers where they are.


If you want to know the most effective marketing strategies for these demographics we have a sales meeting coming up that you *really* will not want to miss. Victoria Keichinger, VP of Brand Marketing for Coldwell Banker, will discuss generational marketing tactics that you can implement in your business to connect with more clients and secure more listings.


Click here to save your spot for our sales meeting with Victoria Keichinger.

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