top of page

Is Social Media the Key to Unlocking Listings?

The spring selling season has begun but there is still time to get the attention of homeowners who have been debating whether to list their properties. How should you go about doing so? Our marketing department has made it a priority to provide our agents with content creation services and to empower them to use social media to share not only their market knowledge but also their personalities!

According to a recent survey commissioned by Coldwell Banker Real Estate, your potential clients agree with 61 percent of all Americans that social media is a powerful tool they use when deciding which real estate professional to hire to represent them in the sale of their home.

Generational Findings




“With more than two in five Gen Z and over a third of millennial homeowners planning to sell their homes in the next 12 months, reaching these generations is key to unlocking inventory in 2022,” said Ryan Gorman, CEO of Coldwell Banker Real Estate LLC. “I am confident that our Coldwell Banker network is ready to meet these sellers where they are.


If you want to know the most effective marketing strategies for these demographics we have a sales meeting coming up that you *really* will not want to miss. Victoria Keichinger, VP of Brand Marketing for Coldwell Banker, will discuss generational marketing tactics that you can implement in your business to connect with more clients and secure more listings.


Recent Posts

See All

Real Estate Marketing Workshop

Coldwell Banker Premier Realty's #Starsquad will hold its first live event on January 11-13 across our Las Vegas Valley campuses. After...

  • YouTube
  • TikTok
  • Facebook Basic Black
  • Black Instagram Icon
Coldwell Banker Premier Realty logo .jpg

©2024 Coldwell Banker Premier Realty. Any affiliation by you with the Company is intended to be that of an independent contractor sales associate, not an employee. ©2020 Coldwell Banker. All Rights Reserved. Coldwell Banker and the Coldwell Banker logos are trademarks of Coldwell Banker Real Estate LLC. The Coldwell Banker® System is comprised of company owned offices which are owned by a subsidiary of Realogy Brokerage Group LLC and franchised offices which are independently owned and operated. The Coldwell Banker System fully supports the principles of the Fair Housing Act and the Equal Opportunity Act.

bottom of page