Economic Confidence for Real Estate Agents: Insights from Geoff Lee

Let’s face it—reading today’s economic news feels like scrolling through a disaster movie trailer. Volatility! Tariffs! Inflation! But here’s the plot twist: real estate agents aren’t just bystanders in this drama. You’re the heroes. Understanding how these forces impact real estate is more important than ever.

At Coldwell Banker Premier Realty’s recent sales meeting, private wealth advisor, Geoff Lee, dropped some truth bombs that’ll make you rethink your role in this wild economy. Invited by industry legend Bob Hamrick, Geoff—Managing Director at Lee, Langlois & Associates Wealth Advisors—didn’t just talk numbers. He revealed why agents hold the keys to confidence in chaotic times.

Meet the Panelist: Geoffrey B. Lee

Geoff doesn’t just crunch numbers—he builds relationships. Think of him as a financial storyteller who helps clients navigate rollercoaster markets with personalized strategies, regular check-ins, and a knack for turning “What if?” into “Here’s how.” Sound familiar? It’s the same empathy-driven approach top agents use daily.

Rather than diving deep into technicalities, Geoff focused on practical perspectives that agents can use right now to strengthen their businesses. Here are four powerful takeaways from his session:

1. Why Housing is the Economy’s Beating Heart

Geoff opened with a reminder that housing plays a critical role in the national economy. In fact, housing represents 15–18% of the U.S. GDP, with residential housing alone accounting for 3–5%. Even more striking: housing influences 40% of the Consumer Price Index (CPI), the key measure used to track inflation.

In Bob Hamrick’s words, "Being a great professional real estate agent is a noble cause." As Geoff explained, what agents do on a daily basis — helping people buy, sell, and invest in homes — is not only meaningful to individuals and families but vital to the broader economy. Real estate professionals are economic drivers.

2. AI Won’t Steal Your Job—But Agents Who Use It Might

The rise of artificial intelligence is reshaping industries, but Geoff offered reassuring advice: the human element remains irreplaceable.

In his own financial advisory practice, Geoff uses AI as a supportive tool. AI alerts advisors when a client hasn’t been contacted recently or helps prepare questions for upcoming meetings. Similarly, real estate agents can use AI to:

• Identify client follow-up opportunities.

• Prepare better listing presentations.

• Create targeted communication strategies.

  
  

Technology, when used correctly, enhances relationships rather than replaces them. The best agents will leverage AI to improve their service, while keeping the personal touch at the forefront.

3. How to Dance in the Rain (Without Pretending It’s Sunny)

Economic uncertainty can cause fear, but Geoff’s perspective is clear: volatility is normal.

He explained that in both real estate and financial markets, we typically see a 5–10% "correction" three times a year. That’s not chaos—it’s Monday. In fact, periods of volatility often precede growth opportunities.

Geoff encouraged agents to stay informed but not reactive. Market corrections, inflation discussions, and tariff headlines come and go. Staying steady through these cycles builds long-term credibility and positions agents as trusted advisors in their clients’ eyes.

"Knowledge equals confidence," Bob Hamrick emphasized. “Clients need a guide who says, 'I’ve seen this before. Here’s our playbook.'”

4. Strengthening Client Relationships During Uncertainty

Perhaps the most practical and heartfelt advice came when Geoff spoke about emotional intelligence.

When markets (or deals) get rough, emotions run high. Geoff stressed two keys for managing client relationships during turbulent times:

• Listen first: Before offering solutions, understand your client’s fears, frustrations, or hopes.

• Prepare and remind: Use past successes to remind clients that setbacks are temporary. Share data, stories, and examples that reinforce the value of patience and perspective.

  
  

Real estate transactions, like financial decisions, are deeply emotional. Agents who combine preparedness, empathy, and optimism will not only close deals but build loyalty that lasts a lifetime.

Wrapping It Up: Real Estate Agents Are Economic Leaders

Geoff Lee’s message was a timely reminder: Real estate agents are vital to economic health, emotional resilience, and community growth. By embracing technology, understanding market cycles, and leading clients with empathy, agents can thrive no matter the economic backdrop.

Now is the perfect time to double down on your expertise, communication skills, and confidence. Remember: your role is not just selling homes — it’s leading lives forward.

Watch the Full Meeting Replay Here.

We also invite you to be our guest at an upcoming sales meeting—immerse yourself in our high-energy, collaborative culture and discover what sets us apart. Your next level in real estate starts here!