top of page

Riding the Wave of Social Media Trends in Real Estate (2023)


Social media trends in real estate
Social media trends in real estate


Unleash the power of 'Edutainment' on Your Real Estate Business Page.

As a real estate agent, keeping up with social media can be overwhelming. So many formats and content options end up being a blind bet on which option is right for your goal. However, some prominent trends are transforming the way the industry presents itself. In this blog, we will review the key social media trends in real estate that will persist through 2023 and that you should be using in your business. We'll explore how to use them to create engaging and entertaining content, which will strategically boost your online presence. Join us as we embark on this journey, riding the wave of social media trends.



Social media trend #1: Short-form video


Short-form videos are the true fusion of education and entertainment. These concise video gems, spanning just 15 to 30 seconds, can be used to highlight key property features, share buying or selling tips or provide local insights. If you can capture your audience's attention with a good hook, it will help you demonstrate your expertise, engage new clients and keep your current followers interested in your services.


Perhaps you might be interested in learning What is a HOOK?



Seems complicated? It doesn't have to be. It's easy to refine an idea into short-form video content. Begin by recording your voice as you freely discuss a topic you're knowledgeable about. Remember, everything is more appealing with examples. Put aside overly technical jargon and turn to everyday situations. Listen to the audio and identify parts that can be simplified even further, keep in mind your audience. After a couple of tweaks, you'll have the initial script for your video.

Don’t forget that a couple of props can help illustrate situations more effectively. Equally important is selecting the right social media platforms. For example, TikTok is great to approach first-time home buyers, as LinkedIn is excellent for connecting with professionals and showcasing your expertise. When it's time to publish your video, remember to include hashtags and incorporate popular audio or song to enhance visibility. And there you have it, your first edutainment video, primed to captivate new audiences.



Trend # 2: Go live to discuss real estate trends


From giving tours of properties, to answering questions from viewers, live video has emerged as a powerful and engaging social media trend for real estate agents. It offers a unique opportunity to connect with audiences in real-time, foster authenticity, and dynamically showcase properties and expertise.


But maybe the most underrated perk of live streaming is to humanize our brand, showcasing the person behind the listings. This transparency helps build trust and credibility, which are crucial in this industry. You can walk viewers through properties, answering questions and addressing concerns as they come up. Also, you can discuss market trends, offer tips for buyers and sellers, and provide advice on various aspects, positioning you as a go-to source of information in the market.


Live videos will become your best tool to guide viewers through properties, but their usefulness goes further. Here are some scenarios where you could take advantage of live videos:

  • Q&A sessions.

  • Market trend discussions.

  • Offer tips for buyers and sellers.

  • Virtual Open Houses.

  • Neighborhood Spotlights.

  • Special Events.

  • Behind-the-Scenes Tours.



To leverage live videos effectively as a real estate agent, consider these tips:

  • Promote your live sessions in advance by giving information about what you will show.

  • Answer comments and questions in real-time to create a two-way conversation.

  • Save the live video for later viewing so that those who missed it can still benefit.


Trend #3: User-Generated Content


Imagine this: you have a satisfied client who just closed a deal with your guidance. Encouraging them to share their experience and insights can be an asset. UGC refers to content created and shared by individuals rather than you. These firsthand accounts add an authentic layer to your professional image, establishing trust and credibility.

The idea here involves inviting clients to post their stories on various social platforms. These testimonials are more than just words; they showcase the tangible impact you've made on your real estate journey.



Social media trends in real estate
Social media trends in real estate


What's more, interactive campaigns can be launched, prompting clients to share their property transformation stories or personal anecdotes. This isn't just about spotlighting your clients; it's about creating connections that resonate with potential clients, fostering a sense of relatability.

We'll give you some UGC ideas that you'll like:

  • Creating video contests

  • Asking for selfies

  • Requesting reviews

  • Creating a branded hashtag

  • Guest blog posts


Takeaway


In the ever-evolving realm of real estate and social media, embracing trends like short videos, live streams, and user-generated content can be transformative. Craft content that seamlessly educates and entertains, leveraging the power of storytelling and relatability. Remember, the key lies in shareability; each engaging piece you create has the potential to extend your brand's reach exponentially. As you continue riding the wave of these trends, you're not just presenting properties; you're establishing connections, building trust, and solidifying your position as a go-to authority in the dynamic landscape of real estate.


Learn more about our marketing department and how they can help you succeed in your real estate business.





Attend an Upcoming Sales Meeting

  • Escrow and Financing April 2024
    Escrow and Financing April 2024
    Apr 18, 2024, 9:00 AM – 12:00 PM
    Sahara Campus Training Room , Parking lot, 8290 W Sahara Ave, Las Vegas, NV 89117, USA
    Apr 18, 2024, 9:00 AM – 12:00 PM
    Sahara Campus Training Room , Parking lot, 8290 W Sahara Ave, Las Vegas, NV 89117, USA
    POST.07013-RE (Modules L and M)
  • Regulatory Disclosures and Advertising April 2024
    Regulatory Disclosures and Advertising April 2024
    Apr 18, 2024, 1:00 PM – 4:00 PM
    Sahara Campus Training Room , Parking lot, 8290 W Sahara Ave, Las Vegas, NV 89117, USA
    Apr 18, 2024, 1:00 PM – 4:00 PM
    Sahara Campus Training Room , Parking lot, 8290 W Sahara Ave, Las Vegas, NV 89117, USA
    POST.08013-RE (Modules J and F)
  • Business Planning and Time Management April 2024
    Business Planning and Time Management April 2024
    Apr 19, 2024, 9:00 AM – Apr 20, 2024, 12:00 PM
    Sahara Campus Training Room , Parking lot, 8290 W Sahara Ave, Las Vegas, NV 89117, USA
    Apr 19, 2024, 9:00 AM – Apr 20, 2024, 12:00 PM
    Sahara Campus Training Room , Parking lot, 8290 W Sahara Ave, Las Vegas, NV 89117, USA
    POST.09013-RE (Module C)
  • Land Sales, Property Management, and Tax Benefits  April 2024
    Land Sales, Property Management, and Tax Benefits  April 2024
    Apr 19, 2024, 1:00 PM – 4:00 PM
    Sahara Campus Training Room , Parking lot, 8290 W Sahara Ave, Las Vegas, NV 89117, USA
    Apr 19, 2024, 1:00 PM – 4:00 PM
    Sahara Campus Training Room , Parking lot, 8290 W Sahara Ave, Las Vegas, NV 89117, USA
    POST.10013-RE (Modules I, K and O)
  • One-on-One with BOMO
    One-on-One with BOMO
    Apr 23, 2024, 8:30 AM – 9:30 AM PDT
    CB Sahara Campus, Parking lot, 8290 W Sahara Ave, Suite 100, Las Vegas, NV 89117, USA
    Apr 23, 2024, 8:30 AM – 9:30 AM PDT
    CB Sahara Campus, Parking lot, 8290 W Sahara Ave, Suite 100, Las Vegas, NV 89117, USA
    Sales Meeting Featuring Bob and Molly Hamrick, CEO & COO of Coldwell Banker Premier Realty
  • One-on-One with BOMO
    One-on-One with BOMO
    Apr 24, 2024, 8:30 AM – 9:30 AM PDT
    CB Green Valley Campus, 2635 St Rose Pkwy, Henderson, NV 89052, USA
    Apr 24, 2024, 8:30 AM – 9:30 AM PDT
    CB Green Valley Campus, 2635 St Rose Pkwy, Henderson, NV 89052, USA
    Sales Meeting Featuring Bob and Molly Hamrick, CEO & COO of Coldwell Banker Premier Realty
  • One-on-One with BOMO
    One-on-One with BOMO
    Apr 25, 2024, 8:30 AM – 9:30 AM PDT
    CB Centennial Hills Campus, 6628 Sky Pointe Dr, Las Vegas, NV 89131, USA
    Apr 25, 2024, 8:30 AM – 9:30 AM PDT
    CB Centennial Hills Campus, 6628 Sky Pointe Dr, Las Vegas, NV 89131, USA
    Sales Meeting Featuring Bob and Molly Hamrick, CEO & COO of Coldwell Banker Premier Realty
  • Red Flags & the Duty to Investigate
    Red Flags & the Duty to Investigate
    Apr 25, 2024, 1:00 PM – 4:00 PM
    Las Vegas, 8290 W Sahara Ave #200, Las Vegas, NV 89117, USA
    Apr 25, 2024, 1:00 PM – 4:00 PM
    Las Vegas, 8290 W Sahara Ave #200, Las Vegas, NV 89117, USA
    Free continuing education for real estate licensee renewal
  • Solar Basics and Contracts 101 at the Sahara Campus
    Solar Basics and Contracts 101 at the Sahara Campus
    May 06, 2024, 9:00 AM – 12:00 PM
    Las Vegas, Parking lot, 8290 W Sahara Ave, Las Vegas, NV 89117, USA
    May 06, 2024, 9:00 AM – 12:00 PM
    Las Vegas, Parking lot, 8290 W Sahara Ave, Las Vegas, NV 89117, USA
    CE.7124000-RE GENERAL provided by Solar Certified Pro
  • The Nevada Legislative Process and Update
    The Nevada Legislative Process and Update
    May 15, 2024, 1:00 PM – 4:00 PM
    Sahara Campus Social Area, Parking lot, 8290 W Sahara Ave Suite 200, Las Vegas, NV 89117, USA
    May 15, 2024, 1:00 PM – 4:00 PM
    Sahara Campus Social Area, Parking lot, 8290 W Sahara Ave Suite 200, Las Vegas, NV 89117, USA
    A three-hour continued education course in Legislative.
  • Ethics and Standards of the Profession (June 2024)
    Ethics and Standards of the Profession (June 2024)
    Jun 12, 2024, 9:00 AM – 12:00 PM
    Corporate Campus Training Room, Parking lot, 8290 W Sahara Ave Suite 200, Las Vegas, NV 89117, USA
    Jun 12, 2024, 9:00 AM – 12:00 PM
    Corporate Campus Training Room, Parking lot, 8290 W Sahara Ave Suite 200, Las Vegas, NV 89117, USA
    A three-hour continued education course in Ethics.
  • Solar Basics and Contracts 101 at the Green Valley Campus
    Solar Basics and Contracts 101 at the Green Valley Campus
    Jun 26, 2024, 1:00 PM – 4:00 PM
    Henderson, 2635 St Rose Pkwy #200, Henderson, NV 89052, USA
    Jun 26, 2024, 1:00 PM – 4:00 PM
    Henderson, 2635 St Rose Pkwy #200, Henderson, NV 89052, USA
    CE.7124000-RE GENERAL provided by Solar Certified Pro
  • Etiquette in Agency
    Etiquette in Agency
    Jul 17, 2024, 1:00 PM – 4:00 PM
    Corporate Campus Training Room, Parking lot, 8290 W Sahara Ave Suite 200, Las Vegas, NV 89117, USA
    Jul 17, 2024, 1:00 PM – 4:00 PM
    Corporate Campus Training Room, Parking lot, 8290 W Sahara Ave Suite 200, Las Vegas, NV 89117, USA
    A three-hour continued education course in Agency.
  • Solar Basics and Contracts 101 at the Centennial Hills Campus
    Solar Basics and Contracts 101 at the Centennial Hills Campus
    Jul 25, 2024, 1:00 PM – 4:00 PM
    Las Vegas, 6628 Sky Pointe Dr, Las Vegas, NV 89131, USA
    Jul 25, 2024, 1:00 PM – 4:00 PM
    Las Vegas, 6628 Sky Pointe Dr, Las Vegas, NV 89131, USA
    CE.7124000-RE GENERAL provided by Solar Certified Pro
  • Financing Alternatives and Contracts Used
    Financing Alternatives and Contracts Used
    Aug 21, 2024, 1:00 PM – 4:00 PM
    Corporate Campus Training Room, Parking lot, 8290 W Sahara Ave Suite 200, Las Vegas, NV 89117, USA
    Aug 21, 2024, 1:00 PM – 4:00 PM
    Corporate Campus Training Room, Parking lot, 8290 W Sahara Ave Suite 200, Las Vegas, NV 89117, USA
    A three-hour continued education course in Contracts.
  •  Professional Conduct, Etiquette & Ethics September 2024
     Professional Conduct, Etiquette & Ethics September 2024
    Sep 09, 2024, 9:00 AM – 12:00 PM
    Sahara Campus Training Room , Parking lot, 8290 W Sahara Ave, Las Vegas, NV 89117, USA
    Sep 09, 2024, 9:00 AM – 12:00 PM
    Sahara Campus Training Room , Parking lot, 8290 W Sahara Ave, Las Vegas, NV 89117, USA
    POST.01013-RE (Module E)
  • The Listing Process, Market Analysis, and Inspections September 2024
    The Listing Process, Market Analysis, and Inspections September 2024
    Sep 09, 2024, 1:00 PM – 4:00 PM
    Sahara Campus Training Room , Parking lot, 8290 W Sahara Ave, Las Vegas, NV 89117, USA
    Sep 09, 2024, 1:00 PM – 4:00 PM
    Sahara Campus Training Room , Parking lot, 8290 W Sahara Ave, Las Vegas, NV 89117, USA
    POST.04013-RE (Module B)
  • Agency Relationships September 2024
    Agency Relationships September 2024
    Sep 10, 2024, 10:00 AM – 12:00 PM
    Sahara Campus Training Room , Parking lot, 8290 W Sahara Ave, Las Vegas, NV 89117, USA
    Sep 10, 2024, 10:00 AM – 12:00 PM
    Sahara Campus Training Room , Parking lot, 8290 W Sahara Ave, Las Vegas, NV 89117, USA
    POST.02013-RE (Module H)
bottom of page