Own The Hood
The goal of our Own the Hood program is to position you as the go-to real estate expert in the neighborhood in which you live or in which you have conducted a lot of business. We accomplish this through repetition, mailing post cards each month and providing door-knocking ideas, so residents begin to recognize your marketing. For this reason, we strongly recommend committing to this program fora minimum of six months.
Frequently Asked Questions
What's the cost?
The cost associated with our OTH program is $0.62 per card/per month (Standard Postage) or $0.82per card/per month (First-Class Postage). First-class postage arrives a few days earlier and has some tracking abilities.
How do I select a neighborhood?
You will provide the marketing department with a sample address in the neighborhood of your choosing. Marketing will confirm the availability of this hood and pull the address list for you.
How many homes should i send cards to?
A good way to choose the size of your hood is to determine a sustainable monthly budget anddivided it by $0.82 or $0.62. Example if your budget was $100 a month: 100 ÷ .82 = 121 homes.
Will anyone else be marketing to my neighborhood?
Neighborhoods in OTH are exclusive and offered on a first come-first serve basis. If your desired neighborhood is already being farmed by a CBPR agent, we can provide you with secondary hood options with similar comps.
How Do I pay?
A credit card is required and payments are set up on auto-pay. Your card will be charged for mailing
on the 1st of each month in advance of your cards going to the post office. If the 1st of the month falls on a weekend or holiday, you will be charged one business day prior.
What Happens after i sign up?
There are a few things we recommend you do before your first mailing goes out. Take a look at the materials available for you to introduce yourself to the neighborhood.