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Agent Branding Hub

At Coldwell Banker Premier Realty, we understand the significance of a strong and distinctive personal brand in the competitive world of real estate. Your brand is a reflection of your identity, values, and the unique value you offer to your clients. To assist you in crafting a powerful personal brand, we have curated a comprehensive set of branding resources and tools.

You + Coldwell Banker Premier Realty

Aligning your brand with Coldwell Banker means leveraging the strength and reputation of a globally recognized real estate brand. As a new agent, establishing this alignment is crucial to building trust and credibility with your audience. We're here to provide you with an array of resources and guidelines to help you seamlessly blend your personal brand with the Coldwell Banker identity, ensuring a cohesive and professional image from the start. Let's embark on this journey of brand alignment and elevate your real estate career to new heights.

Your Agent Headshot 

Real estate headshots are tailored to convey a unique professional image specific to the real estate industry. If you already have a professional headshot, make sure it is uploaded to your profile in ClientBAY so that it populates on your website, in any marketing materials, and your SocialBAY content. If you do not have a headshot review our recommended options below.

Email Signature

Email signatures not only showcase your contact information but they add an element of professionalism to all communications between you and your potential clients. Choose from one of these great options! 

Image Signature

This email signature can be created by your DSAS and there are multiple designs to choose from.

Standard Signature

This is a standard email signature with little customizable options and does not include a photo.

Dynamic Signature

This email signature includes a photo and special CTA button. There are multiple layouts for you to choose from.

New Agent Branding Resources

How to find and download brand fonts to your computer. 

Customized Branding 

Discover the path to personal brand distinction with our tailored branding resources. While we recommend dedicating your initial year to understanding the real estate landscape and honing your unique selling proposition, we understand the importance of customizing your brand when you're ready. In this section, we present you with a spectrum of branding solutions available at different price points. Choose the level of support that suits your journey and invest wisely in your brand's future.


One of the first things you want to accomplish as a new agent, once you have your business license, is to create your Facebook Business page and convert your Instagram account to a business account (Link on how to do that.) It is important that you follow these guidelines (Link to compliance document.) Once that is created, your Director of Sales Associate Services, Krissy Harold, will create a welcome announcement for you to share and promote your pages as well as provide instructions on how to do so. You can also find these instructions inside our Marketing Playbook, which you can learn about and download below. 


This comprehensive guide will show you how to lay the foundation to successfully market your business online and set yourself apart from the competition. In this playbook, you will find the following information:

The Marketing Checklist

Facebook 101

Sphere Of Influence Game Plan

How to Optimize Your Instagram


Brand Guidelines

Ideas for Content Creation

NRED Online Compliance

Marketing to Millennials Guide

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