Updated: Feb 16, 2023
Social media is an essential business tool for real estate agents to showcase their brand and connect with potential clients. However, it’s important for real estate agents to stay on top of best practices and avoid common mistakes that could cost you your bottom line. Here are five things real estate agents should stop doing on social media in 2023.
While you want to show your sellers you're sharing their homes on social media, overdoing it can harm your online presence. Although it may be tempting to share every detail about a property you're selling, an excessive focus on listings can turn off your audience. To prevent this, it's important to diversify your content by sharing your passions, hobbies, real estate tips, news, and other relevant information. in addition to your listings. By doing so, you'll create a more engaging and well-rounded social media presence.
Social media is a public platform, and as a real estate agent, your online presence should reflect your professionalism and expertise. You want to show off your personality, but you should avoid posting negative or unprofessional content, such as personal rants, political views, or controversial topics that have nothing to do with your business.
“There’s so many real estate agents for every town in America. That’s noisy. How do you break through? You were better in whatever that meant. The way to break through in content is to be better. I think authenticity is better. People buy from people. This goes back to the content. What do you put out there? The answer is authenticity.”
– Gary Vaynerchuk, Entrepreneur and Tom Ferry Educator
Social media is a two-way conversation, and engaging with your followers is just as
important as posting content. Respond to comments, messages, and reviews in a
timely and professional manner. This shows your audience that you are approachable,
helpful, and dedicated to building a relationship with them.
Finally, while memes can be a fun way to communicate with your audience, they must be relevant to your business. Irrelevant memes might confuse your audience and dilute your brand message. When you do share memes, keep your customer in mind, and save memes about unpleasant buyer or seller behaviors for group chats with your fellow sales associates.
Social media is not just about self-promotion - it's also about building relationships with your audience and other users in your industry. Neglecting to engage with others can lead to missed opportunities for collaboration, networking, and learning from others. Make an effort to engage with other real estate agents, industry influencers, and potential clients on social media by liking, commenting, and sharing their content. This will help you build your own following and establish yourself as an active member
in the active real estate community on social media.
If you can avoid these pitfalls in 2023, you'll be well on your way to establishing your brand's reputation, connecting with like-minded agents, and attracting more clients. Don't forget to schedule your next 1-1 with our marketing department and Click Here to read our last post on using short-form video.