Updated: Apr 9
In the ever-evolving landscape of real estate, priorities are shifting. According to the latest nationwide survey from Coldwell Banker Real Estate, an Anywhere (NYSE: HOUS) brand, price now reigns supreme over location for surveyed consumers. This data challenges the conventional wisdom that location is paramount when choosing a home, setting new stakes for the real estate market in 2024.
Price vs. Location
The survey reveals that 56% of consumers prioritize price over location, marking a significant departure from traditional advice. Interestingly, women value price more than men, with 60% of women compared to 48% of men placing greater emphasis on affordability. This shift underscores changing attitudes towards homeownership and affordability in today's market.
Dream Home Aspirations
Despite this shift, dream home ownership remains alive and well. Thirty-one percent of consumers who purchased a home last year did so because they found their dream home. Moreover, a staggering 66% of current homeowners planning to sell soon expressed intentions to relocate, whether to a different city, state, or even country.
Market Sentiment
Optimism abounds in the real estate landscape, with 56% of consumers surveyed believing that the market will either improve or remain stable in 2024 compared to the previous year. Notably, there's a growing trend among prospective sellers to consider relocating to different cities, indicating a willingness to explore new horizons.
Social Media Influence
The impact of social media on homebuyers' preferences cannot be understated. Forty-three percent of consumers surveyed admit to being influenced by social media when choosing a particular type of home, with luxury consumers even more susceptible at 73%. Platforms like TikTok and Instagram play a pivotal role, especially among younger demographics, highlighting the importance of a robust online presence for real estate professionals.
Ideal Home Preferences
Preferences for the ideal home vary widely among respondents, with no one-size-fits-all formula. While the South emerges as the preferred location for 32% of respondents, the Northeast follows closely behind at 24%. Additionally, respondents express diverse preferences regarding home size and design, emphasizing the subjective nature of homeownership desires.
Financial Dynamics
Generational and racial disparities in parental contributions to adult children's home purchases shed light on evolving financial dynamics. Younger respondents are more inclined to consider providing financial support, while certain racial groups, such as Black Americans and American Indians or Alaska Natives, exhibit a higher willingness to assist. Furthermore, many consumers view their homes as assets to pass on to future generations, underscoring the long-term financial implications of homeownership.
Navigating the Future
As the real estate industry adapts to changing dynamics, real estate professionals become indispensable guides. Coldwell Banker® stands as a steadfast partner, equipped to navigate the complexities of the market. In a landscape shaped by optimism, generational differences, and evolving preferences, real estate agents emerge as pillars of expertise and guidance, ensuring that dreamers find their ideal homes in an ever-evolving market.
We remain committed to facilitating seamless transactions and helping individuals achieve their homeownership dreams amidst a rapidly changing landscape. We make the same commitment to our sales professionals - keeping them informed with consistent and accurate market data as is demonstrated in the Consumer Survey.
Connect with us today if you find this data relevant to your real estate business.
See all the surveyed data that was collected from the Coldwell Banker survey here.