Do you want to reach out to more potential sellers via social media? Having a content plan is essential for real estate agents who want to attract future clients, promote their listings, and build a strong personal brand. By investing time and resources into developing a comprehensive content plan, you can establish yourself as a thought leader in the industry and grow your business over time. In this blog post, we'll share 10 tips for attracting Millennial home sellers.
Behind The Scenes
Assist potential clients in gaining an understanding of your working style and the level of dedication you bring to each listing. You can accomplish this by sharing photos and videos of how you prepare a home for listing, such as working through our home enhancement guide to prepare for high-end photography and showing the home.
Authentic Posting
To educate potential clients, use language that is natural to you to tell the stories of your clients' home-selling journey. Avoid using industry jargon that may come across as impersonal or unfamiliar to your audience. You can make your content more interesting and relatable by using simple language, which will help you connect with your followers.
Celebrate Small Wins
How did your professional photos turn out? How many people came to your seller's open house? Use video content to highlight your victory and discuss what you did to achieve it!
Demonstrate Your Communication Style
Set the tone early on by describing the various ways you connect with your clients. Do you send out weekly phone/text updates? Do you request that your clients sign up for monthly newsletters or follow you on social media? Our social media script library can help CBPR agents brainstorm ways to share our automated content on their own social media channels.
Share Your Experience:
Share real estate-related educational content that demonstrates your expertise and helps clients better understand the selling process. Blog posts, infographics, and videos are examples of this. Make sure you enable our automated company content to post market stats and important real estate updates automatically.
Highlight Your Strengths:
Do you take pride in your attention to detail or your negotiating abilities? Are you familiar with all of the local hotspots in your farming area? Posting this type of content will demonstrate to potential clients your distinct value. This is especially important because of how fast our market is changing.
Community Involvement:
Do you volunteer for any local charities? Are you a part of any special interest groups? Share this on social media to show your extended network where potential buyers can be found. Take advantage of Coldwell Banker Premier Realty's partnerships with St. Jude and the Nevada SPCA if you want to get more involved.
Problem Solving Skills
Share posts that demonstrate your problem-solving abilities whether through creative solutions to challenges encountered during the selling process or your ability to navigate complex transactions. This can make potential clients feel more confident in your ability to handle any issues that may arise during the sale.
Show Your Enthusiasm:
Tell stories about how you got into real estate and your favorite things about working with sellers. This will help future clients visualize how your passion and dedication can help them achieve their own real estate goals.
The End Results:
Consider discussing the possibility of sharing your sellers' stories online which could include taking photos of them in front of their homes with your branded sold sign, or sharing what's next for them. You can connect with future clients who may be in similar situations, such as needing to relocate for a job, by doing so. Sharing your sellers' stories online can help potential clients see how you approach the selling process and build trust with them by illustrating that you care about their unique circumstances.
We hope you enjoyed these tips and can’t wait to see how you implement them! You can find even more social media and marketing tips in the #StarSquad Marketing Playbook provided to all CBPR agents.
Looking for inspiration for your business? View a list of events coming to CBPR.